Ad Budget Calculator Ad Budget & ROAS Calculator
Work out how much to spend on Google or Meta ads, and the leads, sales and ROAS to expect.
The ad budget calculator estimates what a Google Ads or Meta ads budget will deliver — clicks, leads, customers, cost per lead, revenue and ROAS — from your cost per click, conversion rate, closing rate and average sale value. It also works backwards from a leads target to the budget you need.
The starting numbers are only examples — replace them with figures from your own ad account or industry for an accurate estimate.
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Frequently asked questions
How much should I spend on Google Ads in India?
Work backwards from your goal: leads needed ÷ conversion rate × cost per click. Many local businesses in Mumbai start with ₹15,000–₹50,000 a month and scale what works; the calculator shows what your numbers mean.
What is a good ROAS?
ROAS is revenue divided by ad spend. 3x or more is healthy for most businesses, but the break-even point depends on your profit margin.
