In the ever-evolving world of digital marketing and search engine optimization (SEO), achieving fast keyword rankings in a competitive industry like façade engineering is no small feat. At Spidery Web, we take pride in delivering measurable results — and our collaboration with Avante Facade, one of India’s premier façade consulting firms, is a perfect example.
In this case study, we’ll walk you through how Spidery Web which is one of the best SEO Agency in Mumbai successfully ranked Avante Facade’s priority keywords on Google’s first page in under 30 days, detailing the strategies, tools, and expertise that made it happen.
Understanding the Client: Who is Avante Facade?
Avante Facade is a renowned façade engineering and consulting firm in Mumbai, specializing in innovative, sustainable, and performance-driven façade solutions for commercial, residential, and institutional projects.
Their services include:
- Façade design and engineering
- Building envelope consulting
- Façade inspection and performance testing
- Sustainable façade solutions
With a competitive market in India and abroad, Avante Facade needed strong online visibility to capture more leads, stand out among competitors, and position itself as a thought leader in façade engineering.
The Challenge
When Avante Facade approached Spidery Web, their main concerns were:
- Low organic visibility for key industry terms
- Minimal blog and website traffic from search engines
- Difficulty outranking competitors in Mumbai and India
- No clear keyword strategy aligned with business goals
They wanted to rank for keywords such as:
✅ Façade consultant in Mumbai
✅ Façade engineering company India
✅ Building envelope consultants
✅ Sustainable façade design India
✅ Façade inspection services
The Strategy: How We Did It
Spidery Web implemented a multi-layered SEO strategy combining technical SEO, content marketing, link building, and on-page optimization. Here’s a breakdown of our approach:
1. Comprehensive SEO Audit
We began with a technical audit to identify issues such as:
- Slow site speed
- Missing meta titles and descriptions
- Unoptimized header tags
- Broken internal links
- Lack of image alt tags
These fixes alone gave Avante Facade a stronger technical foundation to compete in search rankings.
2. Targeted Keyword Research
Our SEO team used SEMrush, Ahrefs, and Google Keyword Planner to:
- Identify high-volume, low-competition keywords
- Analyze competitor keywords
- Find long-tail keywords like “façade design experts in Mumbai” and “façade engineering firms India”
We focused on a mix of primary, secondary, and local keywords to maximize reach.
3. On-Page SEO Optimization
We optimized key service pages, blogs, and landing pages by:
- Writing SEO-optimized meta titles and meta descriptions
- Adding H1, H2, H3 tags with targeted keywords
- Improving internal linking between service pages and blogs
- Optimizing images with descriptive alt text
Example:
- Façade Engineering Services
- Façade Inspection and Testing
4. Content Marketing & Blogging
We created authoritative blog posts on topics like:
- Top Benefits of Sustainable Façade Design in India
- How Building Envelope Consultants Improve Energy Efficiency
- Façade Inspection: Why It Matters for Commercial Buildings
These blogs targeted both educational search intent and commercial keywords, helping Avante capture more organic traffic.
5. High-Quality Backlink Building
Backlinks are crucial for SEO. We:
- Published guest posts on architecture and construction websites
- Listed Avante Facade in industry directories
- Secured mentions in news articles and industry publications
Sample backlinks:
- Facade Engineering — India’s Leading Consultants
- Green Buildings and Sustainable Facades
The Results: Rankings in Less Than One Month
✅ Ranked #1 on Google India for “façade consultant in Mumbai”
✅ Ranked on page 1 for “façade engineering company India”
✅ 45% increase in organic traffic
✅ 60% boost in inquiries and leads from website contact forms
✅ Domain authority improved from 18 to 28
We tracked progress using Google Analytics, Google Search Console, Ahrefs, and SEMrush.
Why Spidery Web’s Approach Worked
The keys to our success:
✔ Holistic strategy — combining technical, on-page, and off-page SEO
✔ Content tailored to user intent
✔ Aggressive but ethical link building
✔ Regular monitoring and adjustment
Our agile approach allowed us to pivot quickly if a tactic underperformed, ensuring constant progress.
Final Thoughts
Avante Facade’s rapid rise in the SERPs showcases what’s possible when technical expertise, smart content, and strategic SEO execution come together. At Spidery Web, we’re passionate about helping brands like Avante Facade win online, faster.
Get in Touch
If you want your business to dominate search rankings just like Avante Facade, contact us at Spidery Web Digital Marketing Agency In Mumbai today!
We’ll help you craft a tailor-made SEO strategy that delivers real, measurable results.
